NolinLeChasseur.com
business-to-business marketing strategy, and other stuff
Posts Tagged ‘content marketing’
A Draft Framework for Knowledge Marketing
13 Oct 2009As you may have gathered from my posts, comments, etc., models for knowledge-driven B2B marketing have been on my mind and in my conversations quite a lot for the past 12 months. I have been developing and applying a model that is bearing fruit for a global ecommerce solution provider that is a client of [...]
About this blog
Formerly titled "one man's pop culture commentary", I've decided to re-label this for a few reasons:
(1) It's now home for all my online 'stuff'
(2) the search engines like it better
(3) the posts will be less pop-culture focused
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- Nolin: I like the analogy, Scott. Makes me wonder if/when there will be a PVR commercial-skipping or BitTo [...]
- scott: Another great post and discussion. I say track away! And don't come for free content if you don' [...]
- Axel: An interesting model, Nolin. A nice way to formalize the process. I would like to see how it applies [...]
- Nolin: Good point on 'tone'. I need to dig into Scott's thinking still...thanks for the reminder. The r [...]
- Axle Davids: "tone" - personality may be a more "plug and play" term "Extract / Transform / Infuse" @dmscott a [...]
- Is website visitor tracking going too far?
- A Draft Framework for Knowledge Marketing
- some more practical business-oriented Twitter advice
- deriving business value from Twitter
- inbound marketing and outbound marketing – the revolving door strategy
- Agency.com and Skittles.com play Twitter like a Fiddle (Twiddle?)
- remember when marketing was simple?
- “fun” with Apple MobileMe support
- Twitter?
- turning ideas into reality – an idea man’s eureka
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