NolinLeChasseur.com » b2b http://blog.nolinlechasseur.com business-to-business marketing strategy, and other stuff Tue, 24 Nov 2009 19:22:26 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 A Draft Framework for Knowledge Marketing http://blog.nolinlechasseur.com/2009/10/13/a-draft-framework-for-knowledge-marketing/ http://blog.nolinlechasseur.com/2009/10/13/a-draft-framework-for-knowledge-marketing/#comments Tue, 13 Oct 2009 13:06:55 +0000 Nolin http://blog.nolinlechasseur.com/?p=175 As you may have gathered from my posts, comments, etc., models for knowledge-driven B2B marketing have been on my mind and in my conversations quite a lot for the past 12 months.  I have been developing and applying a model that is bearing fruit for a global ecommerce solution provider that is a client of mine, and also having some very inspirational and enlightening conversations with other folks working in this space.

Since I’m a guy who thinks and solves using pictures, I guess it was inevitable that I would start to draw some pictures about knowledge marketing.  I am embedding one of these below, not because I think I’ve solved anything, but because I am supremely looking forward to the discussion it might spur.

So without further adieu, please explore my Draft Framework for Knowledge Marketing, and don’t be shy with comments, impressions, suggestions, and corrections!

Share/Save/Bookmark

]]> http://blog.nolinlechasseur.com/2009/10/13/a-draft-framework-for-knowledge-marketing/feed/ 3