NolinLeChasseur.com
business-to-business marketing strategy, and other stuff
Posts Tagged ‘b2b marketing’
Is website visitor tracking going too far?
24 Nov 2009“the majority of people are less concerned about data being collected and more upset when that information isn’t used to improve how the information collector relates to and interacts with them.
A Draft Framework for Knowledge Marketing
13 Oct 2009As you may have gathered from my posts, comments, etc., models for knowledge-driven B2B marketing have been on my mind and in my conversations quite a lot for the past 12 months. I have been developing and applying a model that is bearing fruit for a global ecommerce solution provider that is a client of [...]
About this blog
Formerly titled "one man's pop culture commentary", I've decided to re-label this for a few reasons:
(1) It's now home for all my online 'stuff'
(2) the search engines like it better
(3) the posts will be less pop-culture focused
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- Nolin: I like the analogy, Scott. Makes me wonder if/when there will be a PVR commercial-skipping or BitTo [...]
- scott: Another great post and discussion. I say track away! And don't come for free content if you don' [...]
- Axel: An interesting model, Nolin. A nice way to formalize the process. I would like to see how it applies [...]
- Nolin: Good point on 'tone'. I need to dig into Scott's thinking still...thanks for the reminder. The r [...]
- Axle Davids: "tone" - personality may be a more "plug and play" term "Extract / Transform / Infuse" @dmscott a [...]
- Is website visitor tracking going too far?
- A Draft Framework for Knowledge Marketing
- some more practical business-oriented Twitter advice
- deriving business value from Twitter
- inbound marketing and outbound marketing – the revolving door strategy
- Agency.com and Skittles.com play Twitter like a Fiddle (Twiddle?)
- remember when marketing was simple?
- “fun” with Apple MobileMe support
- Twitter?
- turning ideas into reality – an idea man’s eureka
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