Archive for the ‘social media’ Category

some more practical business-oriented Twitter advice

In: social media

20 May 2009

As a follow-up to my recent post about deriving business value from Twitter, I wanted to share this blog post by Sasha Halima about applying Twitter to public relations in particular.  It’s a little more how-to in nature than my post was, and has some good tangible, actionable advice for PR professionals trying to figure [...]

deriving business value from Twitter

In: Business| Marketing| Media| social media

29 Apr 2009

Someone in my Wilfrid Laurier University Alumni Group on LinkedIn started a discussion thread about using Twitter for business.  I couldn’t resist chiming in, and by the end of my post, realized that I had written what amounted to a short blog entry.  This isn’t any new information for folks who are already using Twitter [...]

inbound marketing and outbound marketing – the revolving door strategy

In: Business| Marketing| Web/Tech| social media

28 Apr 2009

Don’t get your knickers in a knot.  The ‘revolving door’ metaphor isn’t suggesting that your prospects and customers will be coming and going.  It is a nod to the types of messages and tactics you should be using as a B2B marketer these days.  Your department’s revolving door should be spinning off its hinges with [...]

Agency.com and Skittles.com play Twitter like a Fiddle (Twiddle?)

In: Business| Current Affairs| Marketing| Media| Web/Tech| social media

3 Mar 2009

I love that the Skittles social media campaign that launched yesterday all but took over the entirety of Twitter for an entire day. Even more than that, I love that the Twitterverse instantly assumed that they are smarter and more astute than the minds behind the social media campaign, and that Agency.com and Skittles/Mars [...]


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Formerly titled "one man's pop culture commentary", I've decided to re-label this for a few reasons:
(1) It's now home for all my online 'stuff'
(2) the search engines like it better
(3) the posts will be less pop-culture focused

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  • Nolin: I like the analogy, Scott. Makes me wonder if/when there will be a PVR commercial-skipping or BitTo [...]
  • scott: Another great post and discussion. I say track away! And don't come for free content if you don' [...]
  • Axel: An interesting model, Nolin. A nice way to formalize the process. I would like to see how it applies [...]
  • Nolin: Good point on 'tone'. I need to dig into Scott's thinking still...thanks for the reminder. The r [...]
  • Axle Davids: "tone" - personality may be a more "plug and play" term "Extract / Transform / Infuse" @dmscott a [...]

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