NolinLeChasseur.com
business-to-business marketing strategy, and other stuff
Archive for the ‘Media’ Category
deriving business value from Twitter
29 Apr 2009Someone in my Wilfrid Laurier University Alumni Group on LinkedIn started a discussion thread about using Twitter for business. I couldn’t resist chiming in, and by the end of my post, realized that I had written what amounted to a short blog entry. This isn’t any new information for folks who are already using Twitter [...]
Agency.com and Skittles.com play Twitter like a Fiddle (Twiddle?)
In: Business|Current Affairs|Marketing|Media|social media|Web/Tech
3 Mar 2009I love that the Skittles social media campaign that launched yesterday all but took over the entirety of Twitter for an entire day. Even more than that, I love that the Twitterverse instantly assumed that they are smarter and more astute than the minds behind the social media campaign, and that Agency.com and Skittles/Mars had [...]
Twitter?
In: Art|Business|Current Affairs|Marketing|Media|Things People Do|Web/Tech|Weblogs
26 May 2008Brits on ‘Briton’
28 Nov 2006Alright sports fans, I’m back in the saddle. I won’t bore you with the details. Let’s talk about the good stuff! I’ll let this picture of Paris Hilton and Britney Spears distract you for a couple of paragraphs. I was only in hiatus for 6 weeks and I missed all sorts of celeb gossip. Thankfully [...]
are we really that simple-minded?
26 Nov 2006my new favorite viral marketing toy (sort of)
18 Aug 2006About this blog
Formerly titled "one man's pop culture commentary", I've decided to re-label this for a few reasons:
(1) It's now home for all my online 'stuff'
(2) the search engines like it better
(3) the posts will be less pop-culture focused
Thanks for dropping by.
Find me online here:
Thanks to Janko for the free Handyicons 2 icon set.
Categories
- Art (5)
- Books (1)
- Business (15)
- Current Affairs (11)
- Film (4)
- Food and Drink (1)
- Games (1)
- Marketing (23)
- B2B (1)
- Media (12)
- Music (12)
- Politics (6)
- Quirky Life (6)
- Religion (1)
- Science (1)
- Television (10)
- Things People Do (3)
- Travel (2)
- Uncategorized (1)
- Web/Tech (18)
- social media (4)
- Weblogs (5)
- Nolin: I like the analogy, Scott. Makes me wonder if/when there will be a PVR commercial-skipping or BitTo [...]
- scott: Another great post and discussion. I say track away! And don't come for free content if you don' [...]
- Axel: An interesting model, Nolin. A nice way to formalize the process. I would like to see how it applies [...]
- Nolin: Good point on 'tone'. I need to dig into Scott's thinking still...thanks for the reminder. The r [...]
- Axle Davids: "tone" - personality may be a more "plug and play" term "Extract / Transform / Infuse" @dmscott a [...]
- Is website visitor tracking going too far?
- A Draft Framework for Knowledge Marketing
- some more practical business-oriented Twitter advice
- deriving business value from Twitter
- inbound marketing and outbound marketing – the revolving door strategy
- Agency.com and Skittles.com play Twitter like a Fiddle (Twiddle?)
- remember when marketing was simple?
- “fun” with Apple MobileMe support
- Twitter?
- turning ideas into reality – an idea man’s eureka
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