Marketing | NolinLeChasseur.com

Archive for the ‘Marketing’ Category

24 Nov 2009

“the majority of people are less concerned about data being collected and more upset when that information isn’t used to improve how the information collector relates to and interacts with them.

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Tags: b2b marketing, demand generation, tracking

A Draft Framework for Knowledge Marketing

In: Marketing| Web/Tech

13 Oct 2009

As you may have gathered from my posts, comments, etc., models for knowledge-driven B2B marketing have been on my mind and in my conversations quite a lot for the past 12 months. I have been developing and applying a model that is bearing fruit for a global ecommerce solution provider that is a client of [...]

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Tags: b2b, b2b marketing, content marketing, inbound marketing, knowledge marketing, outbound marketing

inbound marketing and outbound marketing – the revolving door strategy

In: Business| Marketing| Web/Tech| social media

28 Apr 2009

Don’t get your knickers in a knot. The ‘revolving door’ metaphor isn’t suggesting that your prospects and customers will be coming and going. It is a nod to the types of messages and tactics you should be using as a B2B marketer these days. Your department’s revolving door should be spinning off its hinges with [...]

remember when marketing was simple?

In: Marketing| Web/Tech

19 Jan 2009

This question was posted today on one of the LinkedIn discussion groups that I follow:
“Coke is it”, “Just do it”, “We try harder” – In today’s day and age of Web 2.0 and non-traditional marketing strategies, can today’s marketing messages be as simple as in the past?
This was my response:
I think a slogan or tag [...]

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“fun” with Apple MobileMe support

In: Marketing| Web/Tech

12 Jan 2009

I’ve been investigating different hosted application sets as I look to move to some sort of cloud-based environment for my email, contacts, and document storage. Right now I’m playing with Google Apps and just started experimenting a bit with Apple MobileMe (formerly .mac).
I have already run into a pretty big issue with MobileMe though…it doesn’t [...]