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	<title>NolinLeChasseur.com &#187; Food and Drink</title>
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	<description>business-to-business marketing strategy, and other stuff</description>
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		<title>rock hard in barcelona</title>
		<link>http://blog.nolinlechasseur.com/2006/05/09/rock-hard-in-barcelona/</link>
		<comments>http://blog.nolinlechasseur.com/2006/05/09/rock-hard-in-barcelona/#comments</comments>
		<pubDate>Tue, 09 May 2006 22:10:00 +0000</pubDate>
		<dc:creator>Nolin</dc:creator>
				<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Travel]]></category>

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			<content:encoded><![CDATA[<p>It&#8217;s Day 7 of my fourteen day adventure in Barcelona, Spain. Of course I had intended to blog all sorts of funny little posts throughout my visit, but alas I have not. From the moment I walked into the BCN airport I was permeated by Catalan living. I haven&#8217;t even carried my Blackberry with me for the past 5 days until today, and I didn&#8217;t miss it one bit. </p>
<p>Anyhow, after being here for a week and trying to see and absorb as much Barcelona as possible, I decided to be a full-on tourist for a day. I rode the double decker on-and-off bus tour all afternoon to see and photograph all the tourist attractions. I even wore my camera dangling around my neck. I usually like to pretend I&#8217;m a local but today I let loose. </p>
<p>So after my bus tour, I decided to finish my indulgent day of tourism with a visit to Hard Rock Cafe Barcelona.</p>
<p>I was expecting a reasonable Spanish interpretation. After all, the Spaniards don&#8217;t appear to be the slightest bit interested in borrowing from North American culture. I was also expecting it to be relatively empty save for a few homesick Americans. </p>
<p>I couldn&#8217;t have been more wrong. I am surrounded by the same hardwood and brass. I&#8217;m sitting at the same center feature bar staffed by a bunch of wacky, cocky, bartentertainers. I am even looking at Marilyn Manson and Keith Richards autographed memorabilia on the wall next to me. The music videos are all classic rock. I&#8217;ve seen 2 Barenaked Ladies videos in less than an hour. </p>
<p>And the kicker&#8230;it&#8217;s packed full of locals and European tourists with a line-up out the door waiting for tables on a Tuesday night. </p>
<p>This is clearly a company that understands its brand, how to recreate it successfully around the world, and how to draw in the locals on a regular basis. Absolutely brilliant. </p>
<p>I&#8217;m going back to my second pint of Estrella Damm and this killer Corey Hart video now. Hasta luego!</p>
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