“tone” – personality may be a more “plug and play” term

“Extract / Transform / Infuse” @dmscott advocates less of a “what do you know?” and more of a “what do they want to hear?” philosophy. Something as simple as truly understanding the B2B client’s pains and finding a way to make them smile could be considered a sign of meaningful knowledge in the age of entertrainment.

An interesting model, Nolin. A nice way to formalize the process. I would like to see how it applies to a concrete example, such as the ecommerce solution provider you mentioned. A case study?

Here’s a question that always haunts me. Your model starts with “Extracting Knowledge”. Makes sense. But how do you determine whether that knowledge adds real value, unique value, to the provider’s community, or whether that “knowledge” is just more noise in an already very noisy world. And how do you decide (or who decides) what is noice and what is unique, valuable content?