Come on… RIMM — the 1000lb Gorilla — comes out with a major new device positioned squarely against the marketing giant that is Apple, and the best name they can come up with is the Blackberry Bold? 

Pearl I got…first model with the shiny new clickball (which, by the way, is now the bain of my existence and has rendered my Curve essentially useless!).

Curve I tolerated…a bit abstract, but still a noun.

Bold is way off the mark.  It’s not a noun, it’s not a colour, it’s not memorable, and it’s certainly not going to catch on or inspire a device-centric culture (iEverything).

Bold is definitely not bold. Bold is a one-word oxymoron.

Bold is weak.