I wrote about a bartering whiz named Kyle MacDonald a little while ago.  On Tuesday, July 12 Kyle has achieved his goal in one short year, starting with one red paperclip and bartering his way into a 3-bedroom house in Kipling, Saskatchewan.

He has garnered an incredible amount of media attention on an international scale with next to no outbound PR activity.  Just goes to show how an honest, original, compelling story is still natural news.  Refreshing in this day and age when PR propoganda rules the news media roost.