Golden Palace, one of the online gambling sites spending a fair bit of money on marketing and PR stunts, has to be considering some sort of Tom Cruise sponsorship. 
This man is a media magnet like nobody else has been in a long time.  The guy doesn’t even have to say or do anything stupid to get coverage anymore.  Media in Israel have been talking about him non-stop because of the name he and Katie Holmes chose for their baby. 

This guy is unbelievable.  Slap a Golden Palace temporary tattoo on his forehead and call it a week.